Forecasting for the Pharmaceutical Industry

Models for New Product and In-Market Forecasting and How to Use Them

Auteurs

• Arthur G. Cook

Paramètres

• 234 pages
• 9 heures de lecture

• Affaires et économie

En savoir plus sur le livre

Focusing on the pharmaceutical forecasting process, this comprehensive guide offers insights into tools and methods for both new product and in-market forecasting. It emphasizes the importance of effectively communicating market dynamics to stakeholders and evaluates the strengths and weaknesses of various forecasting approaches. The updated second edition includes a new chapter dedicated to specialized topics like orphan drugs and biosimilars, making it an essential resource for forecasters and decision-makers in the industry.

Achat du livre

• Année de publication: 2015
• Reliure: (rigide)