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Red Bull's marketing strategy, initiated in 1987, has been pivotal to its global success in the energy drink market. The company effectively cultivates a cool image through the organization of exciting sports events, which not only attracts teenagers but also fosters brand loyalty. This innovative approach has positioned Red Bull as a leader in the rapidly expanding energy drink sector, suggesting that its unique marketing tactics will continue to drive its dominance in the industry.
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When a brand gets wings. Red Bull's secret of marketing success, Sabine Buchholz
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- 2008
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