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This playbook offers B2B salespeople strategies to attract clients currently served by competitors. Drawing from the author's extensive experience, it provides actionable insights and techniques to effectively engage and convert these prospects. The guide emphasizes understanding client needs and leveraging unique selling propositions to stand out in a competitive market, making it an essential resource for sales professionals seeking to expand their client base.
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Eat Their Lunch: Winning Customers Away from Your Competition, Anthony Iannarino
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- Année de publication
- 2018
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