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The book delves into the intersection of music and marketing within Hillsong Church, examining how these elements are strategically employed to cultivate and enhance spiritual experiences for its congregation. Through ethnographic research, it reveals the intricate relationship between contemporary worship practices and the church's outreach efforts, providing insights into the cultural dynamics at play in modern religious settings.
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Music, Branding and Consumer Culture in Church, Tom Wagner
- Langue
- Année de publication
- 2019
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