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Focusing on the importance of building close, long-term relationships, this essay explores how relationship marketing serves as a strategic approach to gain competitive advantage and revitalize businesses in the modern market. It delves into the scientific underpinnings of marketing, emphasizing the significance of nurturing customer connections for sustained success.
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Analyzing and comparing transactional and relationship marketing. Interaction approach and organizational buying, Fotini Mastroianni
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- 2017
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