Le livre est actuellement en rupture de stock
En savoir plus sur le livre
Focusing on multichannel mobile marketing, this research utilizes a global Delphi study to identify success factors and the significance of multichannel integration. It highlights acceptance as a crucial precursor to success and proposes a model linking m-Marketing acceptance to consumer satisfaction and stakeholder benefits. By integrating the Information Systems success model and adapting the Technology Acceptance Model (TAM), the study establishes a three-phase framework encompassing development, use, deployment, and impacts of mobile marketing strategies.
Achat du livre
Critical Success Factors in Multichannel Mobile Marketing, Raymond Yiwen Huang
- Langue
- Année de publication
- 2014
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .