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The focus of this thesis is on the growing significance of corporate social responsibility (CSR) in influencing stakeholder decisions regarding businesses and their products. It highlights the prevalent issue of one-way communication in corporate practices, which hinders the establishment of effective dialogue between companies and their stakeholders. This lack of interaction is identified as a barrier to achieving mutually beneficial outcomes for both parties. The work emphasizes the need for improved communication strategies to enhance CSR efforts.
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The impact of CSR and public platforms on corporate marketing communication, Ye Wang
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- Année de publication
- 2018
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