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The research paper explores the transformative impact of online media on marketing strategies, emphasizing the growing importance of emotional connections in internet advertising. It highlights how marketers leverage emotional appeals to enhance brand visibility and consumer engagement. The study identifies key factors that contribute to developing these emotional bonds and examines their role in effective internet advertising. By analyzing the integration of these factors, the paper aims to provide insights into fostering emotionally-charged connections between brands and consumers in the digital economy.
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Developing Emotional Appeals in Internet Advertising, Manish Srivastava
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- 2008
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