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Focusing on the evolution of mobile marketing, this book provides a thorough examination of its theoretical and practical aspects, highlighting the importance of understanding the underlying reasons behind mobile marketing tools. It addresses key questions about the theoretical framework, adoption factors, and various applications, supported by historical context. This comprehensive approach aims to bridge the gap in existing literature, making it a valuable resource for both practitioners and researchers in the field.
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Fundamentals of Mobile Marketing, Shintaro Okazaki
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- Année de publication
- 2012
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