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Focusing on decision-making processes in marketing, this book serves MBA students and professionals preparing for marketing qualifications. It delves into the importance of organizational roles and structures, providing insights into how decisions are made within the marketing context. The analysis includes various strategies and frameworks that guide effective marketing practices, making it a valuable resource for those looking to enhance their understanding of marketing dynamics.
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Marketing Organisation (RLE Marketing), Nigel Piercy
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- Année de publication
- 2014
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