Le livre est actuellement en rupture de stock
En savoir plus sur le livre
The book explores how Donald Trump's election and presidency exemplify the dominance of marketing and branding in American politics. It highlights how his early focus on political marketing, particularly harnessing emotions like anger, secured his victory but ultimately hampered his ability to govern effectively. This strategy fostered division, as it prioritized emotional appeal over policy and bipartisan collaboration, leaving many Americans feeling unrepresented and contributing to an increasingly fractured electorate.
Achat du livre
Donald Trump and the Branding of the American Presidency, Kenneth M. Cosgrove
- Langue
- Année de publication
- 2022
- product-detail.submit-box.info.binding
- (rigide)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .