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Many business writings lack personality and clarity, making it difficult for customers to discern genuine offerings amid jargon and clichés. This book critiques the common pitfalls of business communication and advocates for a more engaging, straightforward approach that prioritizes authentic connections and clear messaging. It emphasizes the importance of understanding customer needs and delivering solutions in a relatable manner, aiming to transform the way businesses communicate with their audience.
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May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts, Mish Slade
- Langue
- Année de publication
- 2016
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- (souple)
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