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Focusing on the strategic evolution of the tobacco industry over fifty years, this study examines how firms adapted to an increasingly anti-smoking environment. It highlights the transformation from single-brand companies to diversified multi-brand competitors. Utilizing Michael Porter's management theories, the analysis reviews the strategic choices made by six key companies, emphasizing their efforts in product and market diversification. This timely overview offers insights into how the industry has navigated a challenging business and social landscape.
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Strategic Management in a Hostile Environment, Raymond Jones
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- Année de publication
- 1997
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