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Economic analysis is central to understanding the transformations in the television industry as explored in this book. It employs public good theory and industrial organization models to uncover key factors shaping television products in the late twentieth century. The unique dynamics of supply and demand, particularly the dual sale to consumers and advertisers, are scrutinized alongside various financing methods. Additionally, the significant influence of government on the industry is thoroughly examined, providing a comprehensive view of the television landscape during this period.
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The World Television Industry (Routledge Revivals), Peter Dunnett
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- Année de publication
- 2010
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