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Exploring the television audience through an ethnographic lens, this work presents a fresh perspective on television culture. It challenges the notion of viewers as passive consumers, instead portraying them as active social subjects who engage with and shape their media experiences. This approach offers valuable insights into the dynamics of audience interaction and the cultural implications of television in society.
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Desperately Seeking the Audience, Ien Ang
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- Année de publication
- 2016
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