Key Account Management

Tools and Techniques for Achieving Profitable Key Supplier Status

Auteurs

• Peter Cheverton

Paramètres

• Pages: 416 pages
• Temps de lecture: 15 heures

• Affaires et économie
• Commerce et vente

En savoir plus sur le livre

The book explores a distinctive methodology that, when applied effectively, enables businesses to identify, win, retain, and nurture their most valuable customers and accounts. It emphasizes the importance of strategic customer management to drive growth and success in a competitive market. Through practical insights and techniques, readers will learn how to enhance customer relationships and maximize their company's potential.

Achat du livre

• Année de publication: 2015
• Reliure: (souple)