Le livre est actuellement en rupture de stock
En savoir plus sur le livre
Focusing on the intersection of digitalization and pricing, this book explores how businesses can leverage innovative revenue models to enhance profitability. It provides foundational knowledge on digital pricing, along with practical modeling methods and implementation examples. By addressing contemporary challenges posed by digital trends, readers can learn to create a sustainable competitive advantage across various industries, including automotive, telecommunications, and tourism, through effective pricing strategies. The author's cross-industry insights enrich the discussion with applicable examples.
Achat du livre
Digital Pricing, Frank Frohmann
- Langue
- Année de publication
- 2023
- product-detail.submit-box.info.binding
- (rigide)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .