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Analyzing the box office dynamics, this book delves into how various elements like production budget, distribution strategies, genre, star power, and audience reactions can shape a film's success. Gunter emphasizes the importance of these factors in mitigating the uncertainties prevalent in the movie industry. Through research-backed insights, the narrative reveals that while box office revenues are just one aspect of a film's financial potential, they play a crucial role in the overall movie business, influenced by cultural differences and emerging platforms.
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Predicting Movie Success at the Box Office, Barrie Gunter
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- Année de publication
- 2018
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