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Interactionist sociology is explored in depth, offering valuable insights for professionals in marketing, consumer research, and business management. The book emphasizes the importance of social interactions and their impact on consumer behavior, providing a fresh perspective that challenges traditional approaches. By bridging sociology with practical applications in business, it equips readers with tools to better understand and engage with consumers in a dynamic marketplace.
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Peopling Marketing, Organization, and Technology, Dirk Vom Lehn
- Langue
- Année de publication
- 2024
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- (rigide)
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- Titre
- Peopling Marketing, Organization, and Technology
- Sous-titre
- Interactionist Studies in Marketing Interaction
- Langue
- Anglais
- Auteurs
- Dirk Vom Lehn
- Éditeur
- Taylor & Francis Ltd (Sales)
- Publié
- 2024
- Format
- rigide
- Pages
- 272
- ISBN13
- 9781138957978
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Description
- Interactionist sociology is explored in depth, offering valuable insights for professionals in marketing, consumer research, and business management. The book emphasizes the importance of social interactions and their impact on consumer behavior, providing a fresh perspective that challenges traditional approaches. By bridging sociology with practical applications in business, it equips readers with tools to better understand and engage with consumers in a dynamic marketplace.