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Interactionist sociology is explored in depth, offering valuable insights for professionals in marketing, consumer research, and business management. The book emphasizes the importance of social interactions and their impact on consumer behavior, providing a fresh perspective that challenges traditional approaches. By bridging sociology with practical applications in business, it equips readers with tools to better understand and engage with consumers in a dynamic marketplace.
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Peopling Marketing, Organization, and Technology, Dirk Vom Lehn
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- Année de publication
- 2024
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