Le livre est actuellement en rupture de stock
Paramètres
En savoir plus sur le livre
Focusing on the impact of Michael Porter's contributions to business strategy, this essay examines his three generic strategies introduced in 1980, which have become a foundational framework in business policy literature. Porter's ideas have significantly shaped strategic thinking and continue to influence how organizations formulate their strategies. The analysis highlights his role as a leading strategist and the lasting relevance of his concepts in the field of communications and marketing.
Achat du livre
The trade-off between cost leadership and differentiation, Daniela Scheele
- Langue
- Année de publication
- 2014
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .