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Focusing on the intersection of customer relationship management and ethics, the book delves into Generation Z's expectations for transparency, data privacy, and social responsibility. It offers a framework for integrating ethical CRM practices, supported by case studies and strategies for effective engagement. Additionally, it discusses future trends like blockchain for transparency and predictive analytics for ethical decision-making. This resource is vital for business leaders and CRM professionals seeking to cultivate trust and loyalty among Gen Z customers.
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ETHICAL CRM, Saortua Marbun
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- Année de publication
- 2024
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