Le livre est actuellement en rupture de stock
En savoir plus sur le livre
The book explores the pivotal role of knowledge as a key resource in modern economies, highlighting its significance for companies. It discusses how the Internet and automated e-business systems have emerged as crucial tools for businesses to leverage knowledge, enhancing their electronic trading capabilities. The narrative emphasizes the growing recognition among governments of the importance of knowledge in driving economic growth and the transformation of traditional business practices in the digital age.
Achat du livre
Knowledge-Based Marketing, Ian Chaston
- Langue
- Année de publication
- 2004
- product-detail.submit-box.info.binding
- (rigide)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.