Systems Thinking

Creative Holism for Managers

Auteurs

• Michael C. Jackson

Paramètres

• Pages: 384 pages
• Temps de lecture: 14 heures

• Gestion
• Nonfiction

En savoir plus sur le livre

Focusing on systems thinking, this book equips market researchers and brand managers with contemporary tools and techniques to enhance consumer relationships and boost brand recognition. It aims to strengthen organizational effectiveness, providing insights that can lead to improved marketing strategies and deeper consumer engagement.

Achat du livre

• Année de publication: 2003
• Reliure: (rigide)