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Focusing on the intersection of neuroscience and phenomenology, this book emphasizes the importance of empathy and intuition in business management. It challenges traditional analytical approaches by exploring how these human elements contribute to innovation and strategy. By examining the mechanisms of empathy and consciousness, the authors propose a new organizational structure and strategic methods that leverage these insights. This approach aims to guide business scholars, managers, and entrepreneurs toward achieving greater success through a deeper understanding of human innovation.
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Management by Eidetic Intuition, Ikujirō Nonaka, Ichirō Yamaguchi
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- Année de publication
- 2023
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