Focus Group Methodology

Principle and Practice

Auteurs

• Pranee Liamputtong

Paramètres

• Pages: 224 pages
• Temps de lecture: 8 heures

• Manuels
• Sciences sociales

En savoir plus sur le livre

This book offers an accessible overview of focus group methods, emphasizing their international applications and ethical considerations. It serves as a practical guide for beginners, highlighting key techniques and best practices while fostering an understanding of the cultural nuances involved in conducting focus groups across different contexts.

Achat du livre

• Année de publication: 2011
• Reliure: (souple)