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- 288pages
- 11 heures de lecture
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The book presents a groundbreaking theory of markets that reflects the evolving landscape of consumer behavior. It emphasizes the impact of greater knowledge, wealth, and access to information on modern consumers, suggesting that these factors significantly alter traditional market dynamics. By exploring how these changes influence purchasing decisions and market interactions, the author provides insights into the future of commerce and consumer engagement.
Nous avons un total de du titre Moral Markets (2008).
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Moral Markets, Nico Stehr
- Langue
- Année de publication
- 2008
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 1,59 €
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- Titre
- Moral Markets
- Sous-titre
- How Knowledge and Affluence Change Consumers and Products
- Langue
- Anglais
- Auteurs
- Nico Stehr
- Éditeur
- Taylor & Francis Ltd (Sales)
- Publié
- 2008
- Format
- souple
- Pages
- 288
- ISBN13
- 9781594514579
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Littérature allemande, Sociologie, Marketing & Ventes, Marketing et relations publiques, Durabilité, Capitalisme
- Évaluation
- 2 sur 5
- Description
- The book presents a groundbreaking theory of markets that reflects the evolving landscape of consumer behavior. It emphasizes the impact of greater knowledge, wealth, and access to information on modern consumers, suggesting that these factors significantly alter traditional market dynamics. By exploring how these changes influence purchasing decisions and market interactions, the author provides insights into the future of commerce and consumer engagement.