Unmarketable

Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity

Auteurs

• Anne Elizabeth Moore

Paramètres

• Pages: 272 pages
• Temps de lecture: 10 heures

• Affaires et économie
• Art / Culture
• Musique
• Nonfiction
• Sciences politiques & Politique

En savoir plus sur le livre

The book critically examines the strategies employed by advertising agencies and corporate marketing teams to target the youth market. It explores the sophisticated techniques and branding methods utilized to influence young consumers, shedding light on the manipulative aspects of modern advertising. Through this analysis, the author highlights the implications of these practices on youth culture and consumer behavior.

Achat du livre

• Année de publication: 2007
• Reliure: (souple)