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Focusing on the fundamentals of marketing, this companion serves as a comprehensive guide for students looking to deepen their understanding of key concepts. It offers practical support for exam preparation and writing assessments while encouraging critical thinking and a marketer's mindset. The book aims to enhance analytical skills in alignment with course requirements, making it an invaluable resource for anyone studying marketing.
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Marketing, Jim Blythe
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- Année de publication
- 2006
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