Driving Consumer Engagement in Social Media

Influencing Electronic Word of Mouth

Auteurs

• Anna Bianchi

Paramètres

• 182 pages
• 7 heures de lecture

• Affaires et économie
• Ancienne publicité
• Marketing et relations publiques

En savoir plus sur le livre

Focusing on the intersection of marketing communications and social media, this book clarifies commonly misused terminology while summarizing existing research. It offers principles for effective marketing strategies tailored to various brand types and geographic markets, emphasizing the importance of word of mouth in the digital landscape. The insights aim to enhance understanding and application of marketing communications in the context of social media.

Achat du livre

• Année de publication: 2022
• Reliure: (souple)