Consumer Profiles (RLE Consumer Behaviour)

An introduction to psychographics

Auteurs

• Barrie Gunter
• Adrian Furnham

Paramètres

• Pages: 194 pages
• Temps de lecture: 7 heures

• Affaires et économie
• Psychologie

En savoir plus sur le livre

Focusing on consumer behavior, this book delves into the essential elements of psychographics, illustrating how researchers define consumer profiles and create effective research programs. It examines the application of psychographics across different consumer groups and employs case studies to highlight specific products, ranging from cameras to pet food. Through this exploration, readers gain insights into the intersection of psychology and market choices.

Achat du livre

• Année de publication: 2014
• Reliure: (rigide)