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- 78pages
- 3 heures de lecture
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The book delves into the intersection of neuroscience and consumer behavior, positing that human actions are rooted in neural processes. It explores how both conscious and unconscious brain activity influences decision-making and behavior. By gaining insights into these mechanisms, the author suggests that businesses can better predict and respond to consumer actions, ultimately enhancing marketing strategies and consumer engagement.
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Neuromarketing in India, Manas Kumar Mandal, Tanusree Dutta
- Langue
- Année de publication
- 2024
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