Consumer Behaviour and Analytics

Auteurs

• Andrew Smith

Paramètres

• 204 pages
• 8 heures de lecture

• Affaires et économie
• Ancienne publicité
• Informatique, programmation
• Psychologie

En savoir plus sur le livre

Focusing on the intersection of consumer behavior and modern marketing, this textbook addresses the challenges posed by Big Data, machine learning, and AI. It emphasizes the importance of data-driven insights and research in shaping informed decision-making processes. By exploring essential concepts and issues, the volume equips readers with the tools needed to thrive in the evolving marketing landscape.

Achat du livre

• Année de publication: 2019
• Reliure: (rigide)