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Winning at Innovation

The A-To-F Model

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Pages: 272pages
Temps de lecture: 10heures

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The book introduces a groundbreaking model for innovation that emphasizes the need for a systematic framework applicable throughout an organization, rather than limiting it to R&D departments. Authored by marketing and innovation expert Philip Kotler and Fernando Trias de Bes, it advocates for a holistic approach to foster innovation at various levels, ensuring that companies can effectively adapt and thrive in a competitive landscape.

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Winning at Innovation, Philip Kotler, Kenneth A. Loparo

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Année de publication: 2011
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Titre: Winning at Innovation
Sous-titre: The A-To-F Model
Langue: Anglais
Auteurs: Philip Kotler, Kenneth A. Loparo
Éditeur: Palgrave MacMillan UK
Publié: 2011
Format: rigide
Pages: 272
ISBN13: 9780230343436
Mots clés: Affaires et économie, Commerce et vente
Description: The book introduces a groundbreaking model for innovation that emphasizes the need for a systematic framework applicable throughout an organization, rather than limiting it to R&D departments. Authored by marketing and innovation expert Philip Kotler and Fernando Trias de Bes, it advocates for a holistic approach to foster innovation at various levels, ensuring that companies can effectively adapt and thrive in a competitive landscape.