Frenemies

The Epic Disruption of the AD Business (and Everything Else)

Auteurs

• Ken Auletta

Paramètres

• Pages: 384 pages
• Temps de lecture: 14 heures

• Affaires et économie
• Manuels et guides
• Nonfiction
• Psychologie
• Sciences politiques & Politique

En savoir plus sur le livre

Focusing on the transformative shifts in the $2 trillion global advertising and marketing industry, this book offers insights from influential leaders within the field. It delves into the challenges and opportunities that arise from evolving consumer behavior and technological advancements, providing a deep understanding of the industry's future. The author's expertise and narrative style make for an engaging exploration of how these changes impact both businesses and society at large.

Achat du livre

• Année de publication: 2019
• Reliure: (souple)