Interactive Marketing

Revolution or Rhetoric?

Auteurs

• Christopher Miles

Paramètres

• Pages: 256 pages
• Temps de lecture: 9 heures

• Affaires et économie
• Ancienne publicité
• Sciences sociales

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The author explores the evolving discourse surrounding interactivity in modern advertising, public relations, and guerrilla marketing. He presents a groundbreaking theory of marketing communication, framing persuasion as an ongoing negotiation influenced by systems that create distinctions. This approach challenges traditional views and emphasizes the complexity of contemporary marketing strategies.

Achat du livre

• Année de publication: 2014
• Reliure: (souple)