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Focused on global business negotiations, this resource is designed for managers and leaders, providing insights into intercultural dynamics. It features a companion website with valuable tools, including negotiation simulations and instructional materials for both players and instructors. This comprehensive approach makes it a practical guide for anyone looking to enhance their negotiation skills in diverse cultural contexts.
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Intercultural Business Negotiations, Jean-Claude Usunier
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- Année de publication
- 2018
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