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Focusing on the intersection of online skills and offline marketing, this book highlights the valuable opportunities for marketers to assist smaller companies in establishing their online presence. With many businesses seeking to expand and reduce costs, the author emphasizes the ease of selling services by demonstrating the benefits of going online. Readers will learn about the unique needs of offline companies, effective strategies for outreach, and how to create a sustainable income stream by bridging the gap between traditional and digital marketing.
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Offline Fortunes, Jim Stephens
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- Année de publication
- 2021
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