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Focusing on the dynamics of borderless markets, this examination highlights the diminishing relevance of national boundaries in international marketing and business decisions. It emphasizes the importance of understanding nonpolitical borders, particularly for culturally bound products needing local adaptation. Ethnic culture is identified as a vital factor influencing economic development and business policies globally. The work includes over 120,000 statistics across 400 ethnic groups, addressing various social, economic, and business variables, accompanied by a comprehensive literature review.
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Ethnic Cultures of the World, Philip M. Parker
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- Année de publication
- 1997
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