Ryanair case study and strategic analysis

An analysis on the competitiveness and low-cost strategy of Europes leading low-cost carrier Ryanair

Auteurs

• Christoph Müller

Paramètres

• Affaires et économie

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Focusing on competitive analysis, this research paper examines Ryanair, Europe's top low-cost airline, utilizing strategic frameworks including Michael Porter's Five Forces, Value Chain Analysis, SWOT, and the Resource-Based View. The study, graded A at The University of Surrey, delves into the airline's business strategy, providing insights into its market positioning and operational strengths.

Achat du livre

• Année de publication: 2011
• Reliure: (souple)