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The emergence of mobile devices has transformed consumer behavior, leading to a preference for smartphones and tablets over traditional media. This shift has compelled businesses and news organizations to innovate and adapt to the needs of a new audience that differs significantly from past consumers of print and broadcast media. Journalists are now challenged to create content that resonates with this mobile-centric demographic, reshaping the entire news media landscape.
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News for a Mobile-First Consumer, Paula M. Poindexter
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- Année de publication
- 2016
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