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Focusing on the Walt Disney Company's extensive influence in the entertainment sector, this seminar paper analyzes its diverse business segments, including television, music, film, and theme parks. It highlights how these channels contribute to Disney's revenue through effective merchandising and distribution. The paper also explores Disney's growth strategy, emphasizing its commitment to international expansion and investments in new ventures, which are crucial for maintaining its competitive edge in the global market.
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The Business Model of the Walt Disney Company, Paul Petersen
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- Année de publication
- 2018
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