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The book explores the evolution of management thinking around the concept of purpose, emphasizing its integration with strategy, culture, and leadership. It highlights how purpose and missions have transformed into essential business imperatives, crucial for competitiveness and achieving a sustainable impact on the world. The first edition laid the groundwork for this shift, illustrating the growing importance of aligning organizational goals with broader societal values.
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Management by Missions, Pablo Cardona, Carlos Rey
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- Année de publication
- 2021
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