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Exploring the rise of environmentally-conscious 'change brands,' this book analyzes their impact on the market and the challenges they pose to traditional legacy brands. It delves into the strategies and values that drive these innovative companies, highlighting their success in appealing to eco-aware consumers and reshaping industry standards. Through this examination, readers gain insights into the evolving landscape of branding and consumer behavior in an increasingly sustainability-focused world.
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Obsolete, Christopher John Baker
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- Année de publication
- 2024
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