Le livre est actuellement en rupture de stock
Paramètres
En savoir plus sur le livre
The essay explores the vital role of Marketing Information Systems in enhancing marketing management through strategic, control, and operational decision-making. It outlines four key components: Internal Reporting Systems, Marketing Research Systems, Intelligence Systems, and Marketing Models. Emphasizing the need for organizations to gather and analyze consumer data, it highlights the importance of understanding customer behavior while cautioning against over-reliance on quantitative data. The piece distinguishes between Marketing Intelligence and Marketing Research, underscoring their respective roles in informing marketing strategies.
Achat du livre
Marketing Information System, Jules Miller
- Langue
- Année de publication
- 2011
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .