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Focusing on essential marketing skills, this comprehensive guide is structured into six sections covering strategy, awareness, demand generation, sales collaboration, channel marketing, and management. Each of the 23 self-contained chapters explores a key marketing discipline, often featuring case studies. The book also includes a curated reading list and insights into marketing history, addressing foundational concepts and terminology. Praised by industry leaders, it serves as an invaluable resource for both aspiring and seasoned marketers seeking to enhance their expertise.
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The Professional Marketer, Tim Matthews
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- Année de publication
- 2014
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