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Focusing on the challenges faced by small and medium-sized enterprises (SMEs) in the German drive technology sector, the book explores strategies for gaining a competitive edge in a global market. It addresses the need for SMEs to adapt to diverse customer demands while facing international competition. Key questions include identifying effective strategies for differentiation and understanding how to implement these strategies efficiently to enhance market positioning and success.
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Systematic Chasing for Economic Success: An Innovation Management Approach for German SME's in Drive Technology Business, Thomas Kamps
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- Année de publication
- 2013
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