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The business concept focuses on launching a traditional German pub, Stammtisch, in Central London, filling a unique market gap. This venture aims to cater specifically to the German community, which numbers around 80,000 in Greater London, by offering both traditional pub experiences and sports entertainment. Founded by Markus Kutscha, a native German, the pub will benefit from a first-mover advantage in this niche market, with support from his brother, Andreas, in the initial management phase.
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Developing a Small Business, Markus Kutscha
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- Année de publication
- 2007
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