Le livre est actuellement en rupture de stock
En savoir plus sur le livre
Focusing on the online shopping experience, this book presents a detailed model that examines how perceived security influences consumer purchase intentions, trust, and satisfaction with e-retailers. It explores the connections between transaction security, payment systems, and consumer perceptions, offering insights for online retailers to enhance customer satisfaction and trust. By understanding these dynamics, e-retailers can foster positive buying intentions and improve their overall effectiveness in the digital marketplace.
Achat du livre
Conceptualization and Measurement of Perceived Security in E-Commerce, Aanchal Aggarwal
- Langue
- Année de publication
- 2018
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .