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Focusing on a thorough understanding of online marketing, the book is structured into three sections: foundational concepts, advanced strategies, and analytics. The first part covers essential topics like SEO, PPC, social media, and email marketing, supported by real-world examples. The second section explores advanced techniques including conversion rate optimization and content marketing. The final section emphasizes the importance of analytics, teaching readers to use tools like Google Analytics to refine their marketing efforts. It's a valuable resource for both beginners and experienced marketers.
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Marketing Models for Online Businesses, Himanshu Sharma
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- Année de publication
- 2023
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