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Focusing on the advertising man's complex role in American culture, the book delves into his dual nature as both a deceiver and a truth-teller. This moral contradiction shaped his influence over consumers' lives and sparked intrigue among critics, novelists, and filmmakers. The narrative traces the evolution of this figure, highlighting the tensions between ethical responsibility and commercial success that defined the advertising profession. Through this lens, it examines the broader cultural implications of advertising in society.
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The Adman's Dilemma, Paul Rutherford
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- Année de publication
- 2018
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- (souple)
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